Website Design… What could go wrong?
Poor website design can jeopardize the future of a business, even if it offers the most useful consumer products on the planet or the most innovative services.
Your website is your online partner. It speaks for you 24/7 when you’re not there, so it needs to be impressive.
Website design, most common mistakes
5 mistakes made in website design that cost in reputation, cost and more
- Overloaded website
You want your website visitor to learn as much as possible about you in an understandable way, but beware, information overload is not the solution! According to a design theory: “A website is ideal when there is nothing that can be removed, not when there is nothing that can be added.”
- Vague or nonexistent user prompt (CTA)
Call-To-Action buttons can significantly influence a visitor’s behavior on the website, so they should be clear, not misleading. If you ask your visitors to fill out their details, then make sure the form has the fewest possible fields. Your goal is to create interaction with your audience, not to overwhelm them and eventually lead them to leave your page.
- Poor image choices
An image equals 1000 words, a cliché but to the point phrase. Images can either highlight or completely ruin a site. For this reason, the most professional photos should be used, with high resolution, proper lighting, and of course, relevant to the content of your page.
- Incompatibility with devices
Huge mistake! With responsive design, the website dynamically adapts to every dimension and orientation, without which a visitor cannot read correctly and clearly, resulting in them leaving the site and not returning.
- Confusing navigation
It’s frustrating for a visitor not to be able to easily find the information they’re looking for. Simple and efficient navigation is a vital design element! Navigational organization requires logic and intuition, so put yourself in the visitor’s shoes, trust your instincts, and provide them with a remarkable experience.
