• What is the goal of content marketing?
• Why content marketing is essential for my eshop?
• Designing a content marketing strategy for your eshop
• How to implement content marketing in your eshop

Content marketing is an essential tool for every e-shop!

In a daily life full of ‘choices,’ making an e-shop stand out from the competition can seem like a daunting task. This is where content marketing comes in to help—a marketing strategy that focuses on the creation and distribution of high-quality, relevant, and useful content to attract and retain a targeted audience.

What is the goal of content marketing?

The goal is to increase traffic and, consequently, increase conversions. In the case of e-shops, increased conversions lead to sales.

Why is content marketing essential for my eshop?

• Increases visibility: By creating high-quality content, you improve your e-shop’s SEO score, increasing the likelihood of it appearing higher in search results.
• Builds trust: By providing your customers with useful and informative information, you build trust and loyalty toward your brand.
• Generates leads: By offering content that appeals to your audience’s interests, you encourage them to interact with your e-shop, increasing the chances of a purchase.
• Differentiates your eshop: By creating unique and original content, you stand out from the competition and establish yourself as a credible voice in your field.
• Improves the customer experience: By providing user-friendly and informative content, you enhance the customer experience while simultaneously reducing customer service requests.

Designing a content marketing strategy for an eshop

As you may have understood, the content produced as part of a content marketing strategy focuses on the needs of the visitor/consumer that an e-shop addresses. Therefore, you need to know your target audience well if you want to offer them truly interesting and useful content.

Important! Write down your ideas and create a content production schedule.

How to implement content marketing on your eshop

• Define the target audience: Who are your ideal customers? What are their interests and needs?
• Create an editorial calendar: Schedule the creation and publication of content based on your audience’s interests.
• Choose the right channels: Use various channels, such as a blog, social media, and of course, email marketing, to distribute your content.
• Create quality content: Focus on creating high-quality content that provides value to your customers.
• Promote your content: Don’t let your content get lost on the internet! Promote it through your channels and collaborate (why not!?) with influencers in your field.
• Measure your results: Monitor your data to see which content resonates and adjust your strategy accordingly.

Content marketing is an essential tool for any e-shop that wants to succeed.

Start implementing a content marketing strategy today and watch your e-shop flourish!

If you don’t know how, we can do it for you… The DESIGNOUS team has the experience and knowledge to help you implement an effective content marketing strategy that fits the needs of your e-shop.

Το άρθρο Content marketing: Essential for every eshop εμφανίστηκε πρώτα στο DESIGNOUS | Digital Agency.

• Content Strategy
• Graphic Design
• Website Development

In today’s digital world, having an online presence is essential for every business. A strong website serves as the cornerstone of this online presence, attracting customers and building reputation.

• Global: Approximately 2 billion new websites are created worldwide every year.
• Greece: In our country, approximately 500,000 new websites are created every year.

However, creating a successful website is not a simple task. It requires strategy, careful planning, implementation, and optimization.

In this article, we will explore the 3 key stages that lead to the creation of a successful website:

Content Strategy

The first and most critical stage in building a successful website. It essentially involves the communication strategy of the business. It is crucial for every business to have the right content on its website. They greatly assist in online sales.

A prerequisite for an effective content strategy is a good understanding of the target audience, emphasizing their qualitative characteristics (needs, problems, aspirations, etc.).

Appealing to emotion is a necessary condition in communicating with the consumer!

» Buyers do not buy based on logic but on emotion. Logic simply follows to justify the decision made based on emotion.

A good understanding of the emotional status of the ideal buyer – target is necessary for the successful application of storytelling communication techniques.

• Content organization into pages (home page, master pages, and other internal pages) + sitemap (menu and submenu) of the website.
• Proper use of texts, images, illustrations, call-to-action buttons, and other visual communication methods.
• Emphasis on the home page, as the average visitor decides in just 5 seconds whether they are interested in further navigation or will leave.

Graphic Design

The second stage concerns graphic design, i.e., the visual presentation of the content. The aforementioned results of the content strategy form the basis for graphic design.

The responsible graphic design department here will deal with the aesthetic issues of the website.

Graphic design is completed by producing files in pdf or jpg format, which present the pages of the site exactly as they will appear on screens (desktops, tablets, mobiles).

Thus, each entrepreneur will know exactly how their website will look and will be able to make changes or improvements before the developer starts building it.

• Content structure creation: How will the information be presented on the website? Which pages will be needed?
• Design of an attractive visual identity: The website should match the brand and provide a consistent and positive user experience.
• Selecting a graphic designer with experience in website graphic design, not just general experience as a graphic designer.

*Website graphic design requires additional specialized knowledge related to the functionality elements of modern websites and the optimal user experience (UX) on both desktop and mobile devices.

Website Development

Once the entrepreneur approves the graphic design, the third stage begins, which is none other than the web development of the website – in other words, the developer starts writing code to make the website appear on screens in full accordance with the graphic design.

• Selection of a suitable platform: There are various available (WordPress, Wix, Squarespace, etc.). Each platform has its own advantages and disadvantages.
• Ensuring smooth functionality: The website should function flawlessly on all devices.
• Testing and optimization: Checking the website for any errors and bugs. Feedback from users here is important.

+++ 1 bonus

↳ Optimization

SEO: Optimizing the website for search engines (SEO).

Conclusion

By following the above basic stages of a successful website, an entrepreneur can create a strong online presence.

Kind reminder

• User experience is paramount. The website must be user-friendly, fast, and enjoyable to navigate.
• Content is king. Create unique, informative, and useful content that will keep visitors interested and coming back for more.
• Keep track of trends, experiment with new things, and adapt the website according to user needs.

If you already have a website and want to improve its content, ask us for a free content check.

If you don’t have a website and want to create a successful website with content strategy and aesthetics, contact us.

Το άρθρο 3 Key stages of building a successful website εμφανίστηκε πρώτα στο DESIGNOUS | Digital Agency.

• Website redesign
• Dynamic website

Website redesign

In the rapidly evolving digital world, what was “in” last year may have been replaced by something newer and more modern this year. If you feel that your website looks outdated and that your competitors’ websites appear better than yours, it’s probably time for a website redesign.

It’s time to do something that will improve your website and consequently enhance your business’s online image.

Your website serves as your digital storefront, the first destination visitors explore to learn about your brand. But how do you know it’s time for a redesign? Below, we analyze 8+1 crucial signs indicating that your website needs a design refresh:

• Appears outdated
  If your website looks like it’s stuck in the past, it’s time for a renewal.
• Poor user experience
  If visitors face difficulties navigating, your site needs an immediate redesign.
• Slow loading
  User patience has limits. If your website loads slowly, visitors will leave—plain and simple.
• Non-responsive design
  The increasing use of mobile devices demands a website that adapts to various screens. If it’s not mobile-friendly, you’re losing your audience.
• Low search engine ranking
  Wondering why your site visits are decreasing? Either your SEO techniques are less effective, or the issue stems from your website’s design.
• Lack of quality content
  “Content is king” – Bill Gates. If your content (text/images) is inadequate or outdated, visitors are likely to lose interest.
• Insufficient security
  A secure website is essential. If yours lacks SSL (Secure Sockets Layer) certification, it needs a redesign.
• Difficulty in updates
  If updating your content is not straightforward, it’s time for a redesign.
• Everything is too small
  Small pixels and fonts create readability and navigation issues.

After

Before

Dynamic website

Website redesign is the path to evolution and competitiveness in the digital world. Invest in a modern and functional design for a dynamic online presence.

Remember: Less is more. Keep it minimal. Read our related article: “Minimal web design.”

Check here for some representative examples of modern websites.

>> Let’s work together!

Το άρθρο 8+1 signs your website needs a redesign asap εμφανίστηκε πρώτα στο DESIGNOUS | Digital Agency.

• White space – Definition
• White space – Utility
• Micro-Macro white space
  

Whitespace is much more than ’empty space’ on a website. It is one of the most creative elements in web design and plays a crucial role in the user experience.

Definition

Whitespace on a website (or negative space) is the empty space between the content and various elements.

It balances the elements on the webpage, organizes the content and enhances the user’s visual experience.

Utility

Internet users mostly ‘scan’ instead of reading when they visit a website. They quickly scroll, often passing by elements and content they can’t focus on comfortably.

We all love minimal design… The key to grabbing their attention is simplicity – and it starts with the effective use of white space.

Many websites or mobile apps suffer from the accumulation of numerous elements and information. Visual clutter creates a poor experience for the visitor. By removing unnecessary elements, the website will ‘breathe,’ and the core message will reach the user more easily.

White space helps the visitor focus on the core message and understand the information easily.

White space example → skroutz.gr

The term ‘white space’ can be somewhat misleading. While some examples of white space are indeed entirely white, this is not the case in all instances.

Any colour or arrangement can be used to create ‘negative space’ on a website.

“But let’s see how it got the name ‘white space’.”

Attributed to the early 20th-century Chinese artists, the empty spaces on the white rice paper they worked on were not regarded as lost space. They found meaning in the void and believed it contributed to the overall understanding of the image. White space later became well-known thanks to Modernism, which focused on minimalism (*Read our article on Minimal web design), structured grids, and negative space.

Micro-Macro white space

Small white space refers to the smaller gaps created around content. It can be found between letters, paragraphs, navigation links, or form fields.

On the other hand, large white space refers to larger areas of the website and can be found in the margins of a site, around the logo, in hero sections, and around CTA buttons.

The use of white space enhances the user experience and makes website visitors feel comfortable as they navigate. This allows them to focus more easily on what interests them.

More examples of websites that use white space wisely and we like:

In conclusion, in every aspect of web design, white space serves as a powerful tool for enhancing the user experience and presenting content effectively. Thus, the effective use of white space is essential for creating a beautiful and functional website.

Check out samples of websites designed by our team.

Do you also need a website redesign?

• ❯ Let’s work together

Το άρθρο White space – The value of using it wisely εμφανίστηκε πρώτα στο DESIGNOUS | Digital Agency.

And now you wonder, but in 1 month?

Yes! With the right organizing everything is possible!

Website creation – Stages

How we do it:
9 + 1 stages for absolute success in website creation:

• 1st stage: First meeting – hello
  At first, we set up an appointment/ meeting with the client, where after a thorough discussion, we gather information about the business philosophy.
  
• 2nd stage: Offer acceptance – I do
  Then, after accepting the offer and the terms of collaboration, the customer receives the time schedule * (see image), on which we will rely, so that he knows, at any time, what stage we are in.
  
• 3rd stage: Send brief – keep in touch
  Through a specially designed questionnaire (brief), the client states his wishes regarding the website creation (within 2 days). We are in constant contact for clarifications. At this stage we proceed to the domain name purchase if it does not exist and the change of nameservers (within 1 day).
  
• 4th stage: Content organization – on schedule
  We organize the content and configure sitemap and wireframe, which we present to the customer for approval and changes. That needs to be completed within 2 days in order to be on schedule.
  The customer, at this stage, sends to us the logo, texts, photos, videos, blog articles, newsletters and whatever else is available (within 7 days). We share those files through folders in Google Drive, for our own and also client’s convenience.
  This stage is crucial, as in order the project to be on schedule, the early provision of all content by the customer is required. Obstruction and procrastination are usually observed here.
  
• 5th stage: Design – details matter
  Here, the responsible department undertakes the website design, selecting fonts, colors, photos and icons, adapted to the brand. At this point, every detail counts. Graphics and layouts are presented (within 7 days) and comments and changes are mentioned by the client (within 3 days). We are in constant communication with the client, throughout the design phase.
  
• 6th stage: Implementation – time for coding
  At this stage, the web development department takes the reins. When developing a website, we emphasize on the detail, ensuring the whole presented website is elegant, modern and functional.
  
• 7th stage: Presentation – first impression
  After performing an extensive inspection of the website/ eshop, we present it to the client for a first impression. Here, the client can make corrections, functionality checks, comments and approval of the final form.
  
• Stage 8: Final revisions – final countdown
  After the last suggestions of the client, we proceed to the final revisions. We carry out checks on all devices, so that the website is 100% responsive and offers a pleasant navigation experience.
  
• 9th stage: Training – made easy
  At this stage, we train the customer step by step in the management of the website/ eshop, showing everything that needs to be known (key points) in the easiest and most practical way.
  
• 10th stage: Delivery – launch
  Completion and delivery of the project to the client. Here we come to the end, where the idea essentially takes its final form and is “launched” in the online market.

❯ All the above stages are required for the seamless collaboration and on time delivery of the project.

Why us?

At Designous, we create custom, minimal and modern websites, in harmony with the corporate identity of the company.

We have the know-how.

• ❯ Do you need a fast and professional website/ eshop? We can help!

Το άρθρο Website in 1 month ?! – And yet it is possible! εμφανίστηκε πρώτα στο DESIGNOUS | Digital Agency.

→ “Less is more” – Ludwig Mies van der Rohe.

Minimal design σημαίνει:

• Simple navigation
• Visible contact details
• Empty space
• Flexibility
• Loading speed
• Higher conversion rate

Your website visitors need clear messages and simple design details to enjoy a pleasant navigation experience and come back again and again. Get in their place anyway. When searching the internet, which website would you stay on the most? In one, that presents in a clear, simple way the brand and the products / services you searched for (Minimal Web Design) or in one that is chaotic with unnecessary elements in design and content? Trying to understand the website’s structure more than 3 ” = leaving the site, we have mentioned that again. The user will not waste his time, while he can find a solution to his problem much more easily elsewhere.

▸ If you are one step ahead of building a website, contact us.

Το άρθρο Minimal web design εμφανίστηκε πρώτα στο DESIGNOUS | Digital Agency.

WordPress or Joomla;

These are two equally powerful, robust, and flexible software options that ensure excellent website construction.

Let’s take a detailed look at the pros (+) and cons (-) of both content management systems:

WordPress Website Development

+ Advantages

• Easy to use. No special knowledge required.
• Ideal for blogging. Includes sections for blogs and static pages..
• Offers smooth expandability. Unlimited plugins that transform the website both functionally and aesthetically.
• Widely used and popular. Easy to find developers or companies for support.
• Highly SEO-friendly.
• Cost-effective in the long run as it can be easily renewed.
• Has a vast support community (30% of websites are created using WordPress, holding 60% of the CMS market).

– Disadvantages

• Upgrades are easy with one click, but if your website is not built correctly, it may cause display issues. 
• No built-in multilingual support, requiring an additional plugin.

Joomla Website Development

+ Advantages

• Advanced management system, offering excellent user control.
• Pre-installed SEO system for website promotion.
• Flexible for displaying different types of content.
• Multiple templates, different on each page.
• Integrated multilingual support at its core.

– Joomla Website Development – Disadvantages

• Has only one type of article and is not designed for blogging.
• Upgrades are easy with one click, but upgrading the theme is not easy and may affect the website’s appearance.
• Its administration is quite cumbersome and outdated.

↘   At Designous, we specialize in WordPress website development.   ↙

Over the years, this content management system has seen rapid development, making it capable of creating anything from a simple blog to a dynamic portal. It is truly user-friendly (even for our clients), resulting in more updated and modern websites.

Website development is not just a matter of prestige but a real business investment. It has been proven that WordPress is the most suitable platform for promoting and supporting your business’s marketing strategy.

Trust us to build your new site, your new online corporate profile, which will help increase your sales and skyrocket your reputation.

Το άρθρο WordPress vs Joomla εμφανίστηκε πρώτα στο DESIGNOUS | Digital Agency.

Your website is your online partner. It speaks for you 24/7 when you’re not there, so it needs to be impressive.

Website design, most common mistakes

Ask us how we can create
a unique website for you.

Το άρθρο Website Design… What could go wrong? εμφανίστηκε πρώτα στο DESIGNOUS | Digital Agency.

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