Tips for developing a small or medium-sized hotel Establishment
Development of a Hotel Establishment. In case you are wondering how you can develop your hotel establishment even during this challenging period we are going through, follow the steps we provide below.
How can I develop my hotel establishment?
- Create a strong corporate identity, considering your target audience:
What does your corporate identity say about you?
Brand isn’t just a logo; it’s a bundle of ideas and emotions that your customers and employees have about your business. It reflects all the interactions you have with your customers, so it should convey a clear and impactful message to your audience.
Branding is the first step in creating your marketing strategy, as it directs your messages to your ideal customers, your target audience. It’s the most powerful marketing tool your tourism business possesses and represents your reputation and promise to potential customers.
Brand recognition can provide significant competitive advantage in the highly competitive world of hospitality and tourism.
Shape a comprehensive, unique, and aesthetically pleasing corporate identity and present your establishment and services in the most beautiful way (advertising brochures, notebooks, folders, catalogs, business cards, promotional materials, placemats, door hangers, key holders, registration cards, comment cards etc.). - Request a logo design that will play a significant role in the development of your brand.
The logo of your business contributes to the development of your reputation; it’s a matter of prestige!
A logo is the visual representation of your brand. Therefore, in order to yield the best results and achieve the desired engagement with potential customers, it must be tailored to today’s standards.
Choose the appropriate colors and font to visually convey the right message to your customers and reflect the philosophy and overall style of your business.
Your goal is to attract more quality customers and emotionally connect with your audience. So, make sure your logo is unique and memorable. - Acquire the most suitable packaging design that will reflect the style of your hotel.
In order to distinguish your hotel establishment from the competition, invest in packaging design.
Packaging is the most common graphic application that defines the product and business image in the eyes of the consumer. Aesthetics are characterized by the visual presentation of the product, emphasized by the immediate impression and the overall branding of the business.
Remember that packaging alone can make the customer believe they are holding not just a product but an experience in their hands!
Most guests always take a souvenir with them, such as a package of shower gel, a shampoo and so on. Try to put yourself in the shoes of your customer, who wants to form a positive image of your business, and tailor your products accordingly. - Claim your own professional website.
The new era has brought along new trends in the tourism industry. Nowadays, visitors demand an online presence from the accommodation they intend to visit. Obtain a professional appearance; acquire the website that your establishment deserves.
Με το website σας να είναι πλέον η κατεξοχήν ταυτότητα σας, δεν μπορείτε παρά να δημιουργήσετε μία αξιόλογη “βιτρίνα”, η οποία θα προσελκύει πελάτες.
With your website now being your primary identity, you can’t help but create a noteworthy “storefront” that attracts customers. Your website should be representative of your business and set you apart from the competition. It should also be easy to manage, with high aesthetics and simple navigation for your visitors. Essentially, it should be an encouragement and prompt for the customer to make their online reservation easily and quickly.
Furthermore, your website must be user-friendly, optimized for all devices, and Google-friendly. Through the appropriate SEO actions, you can achieve increased traffic to your website.
Highlight your hotel establishment through the depiction of professional photographs and build trust and credibility with your guests. Impressive photos have the ability to provide a stunning first impression to visitors of your website. - Promote your hotel through social media.
Invest in professional photography and attractive content.
It’s not about the journey… but… the post on social media.
On social media platforms, it’s important to maintain a style that aligns with the profile of your hotel establishment. Posts should reflect your values, beliefs, and culture.
Your potential customers are “social,” are you?
Social media and communication channels such as TripAdvisor, Facebook, Instagram, etc., can achieve direct connection with your target audience. Create the appropriate strategic plan and aim for the quality customers you desire.
40% of direct bookings come from social networks, word of mouth, and guests sharing their experiences. Research shows that hotels active on social media have more visitors to their websites and, consequently, more real-time direct bookings. One in four people uses social media, and this is likely to increase in the near future.
It is therefore imperative for hotels to use social media to communicate with their customers, allowing customers to interact and discuss their experiences at the hotels in turn.
Ensure that both your posts on Facebook and Instagram and your reviews are impeccable. Respond promptly to positive or negative comments.
