One of a kind labels

The right design of a wine label and the right printing, contribute to a very large percentage of a product’s success. The road to success is based on innovation. Studies show the catalytic effect of the label design and the image exuded by the packaging as a whole, at a rate of 85% for the choice by the consumer, in relation to another product of the competition, even of inferior quality.

fact → A consumer spends about 1 second “scanning” a shelf to decide “to buy” or “not to buy” a new product.

The visual depiction of the idea and philosophy of a brand on the label requires knowledge, aesthetics and creative thinking, in order to achieve the coveted commercial reputation. Label design requires a graphic designer, along with the aesthetic part and training on the cost and characteristics of the materials and their application techniques. Requires knowledge of 3D, industrial – technical design as well as experience in the means and methods of production (cutters, molds, labels, etc.)

Techniques that contribute to the effort to differentiate a product:

• Multi-page labels -peel off label-: the ideal solution for adding additional information and product instructions, recipes, coupons, additional languages ​​etc.
• QR codes: consumers can “read” through their mobile phones any message that has been selected to be displayed (link to the website or product, contact details, offers, etc.)
• Holograms
• Invisible or special thermoactive inks
• Hidden messages

Special edits:

• Gold foil
• Silver stamping (silver foil)
• 3D Embossing
• Waffle
• Silk screen printing for brightly embossed prints, in letters and visual arts.
• Metallic color effects
• Variable data printing → With variable data, the packaging “comes to life” and helps the product to differentiate itself from the competition, acquiring many different dimensions.

In wine packaging, there is a journey of flavors and aromas, so it is common to use techniques that combine the senses, through a separate image and touch.

At Designous, maintaining the high aesthetics of the visual arts, we design one-of-a-kind labels, which give quality and luxury to the whole corporate identity. Thus, producer and consumer, they acquire something truly unique: a new, collectible and timeless packaging that is not the same as any other.

Wine label design – Take a closer look