Pixi Dust Beauty Lounge

Logo design and corporate identity design for beauty lounge ‘Pixi Dust’ in Thessaloniki.

Based in Thessaloniki, the beauty salon Pixi Dust sought a new, radiant visual identity that expresses the brand’s style, finesse, and aesthetic. We undertook the creation of a branding for a beauty salon, aiming for a comprehensive promotion of the corporate image.

The branding was designed with elegance and femininity as key criteria – characteristics that reflect the essence of the beauty salon.

We, therefore, designed a logo with thin, ethereal lines and chose a typography that subtly incorporates and suggests the shimmer of “pixi dust.”

The new corporate identity of the beauty center exudes aesthetic harmony, with an elegant palette of shades. Soft pink, gold, and pastel tones elevate the premium feel.

We also prepared business cards, gift cards, product packaging, social media templates, etc., so that the branding is consistently conveyed in every interaction with the public.

Our goal was to establish the brand as a differentiated – and correct – choice in the competitive field of beauty salons in Thessaloniki.