Digital marketing – why it’s worth daring (100%)
- Choosing the right channels for your business
- Effective digital marketing channels
- How many digital marketing channels to choose
- Why consult a digital marketing agency
Digital Marketing
Digital marketing involves the connection between businesses/brands and their potential customers at the right time and in the right context. It’s not just about having a website or creating ads. There are different types of marketing conducted through different channels.
Choosing the right channels for your business
Digital marketing includes types such as email marketing, social media marketing, content marketing, etc. Here, we will briefly mention some types of digital marketing and their channels.
Tips for smart choices
1. Define your goals
Examine all the data. Perhaps you want to increase your leads that will later convert into customers (email & content marketing will be useful). Or maybe you want to expand your brand awareness (social media marketing). Remember → your goals should be SMART: Specific, Measurable, Attainable, Relevant & Timely.
2. Know your target audience:
You likely already have a target audience in mind. Now it’s time to get to know them better. It’s important to discover how they spend their time online, which channels they use most frequently, and what interests they have.
If, for instance, you want to emphasize on social media, keep the following in mind:
- On Facebook, the largest demographic group is men aged 25-34.
- On Instagram, 1% of users are aged 25-34, while 29.9% are aged 18-24.
- On LinkedIn, the age group reaching 60% is 25-34.
3. Follow Your Competitors:
Monitor where they invest in their digital marketing and follow their example if they are successful. Alternatively, focus on channels they don’t use much.
Effective digital marketing channels
1. Social media marketing
Marketing on social media is essential. Just think that in 2023, an estimated 4.9 billion people worldwide were using social media, and the number is constantly increasing. Through social media, you can connect with your audience and increase interaction/engagement.
2. Content marketing (SEO & SEM)
Content marketing contributes to increased traffic, brand awareness, and authority in your industry. Consumers search for information online about products/services they want. Your content should respond to these searches.
Channels for content marketing include videos, blog posts, eBooks, etc. If you haven’t already, create a website for your business enriched with high-quality content. Invest in SEO for long-term and quality results, optimizing your website’s content to appear higher in search engine results (increase organic traffic).
An effective way to keep your audience engaged. Through this, contact with customers occurs in their personal inbox. Create personalized content, building deeper relationships with your audience.
How many digital marketing channels to choose
Certainly, you should not limit yourself to just one marketing channel. You need multiple channels since your audience uses various channels. By doing so, you increase the chances of more visibility and greater engagement with consumers on the channels they prefer.
Choose channels that meet the needs of your business and reuse content from one to another (appropriately customized) to create a unified image for your brand.
Why consult a digital marketing agency
An agency specializing in digital marketing, having combined the right knowledge and technologies, offers comprehensive and innovative services that cover every need for the evolution and efficiency of your business.
Such an agency, through its services, can use the right digital tools to achieve your commercial goals.
Can you do the job of a digital marketing agency yourself?
The answer is NO. In no case! Many of you might think, “Okay, I can do it on my own.”
3+1 reasons proving that this is NOT true
- Methods and techniques constantly change, and you cannot stay as updated as an agency whose job is to do so.
- You can’t be as skilled in the visual aspect either. The quality of graphics must be professional and align with trends.
- Existing competition is enormous, and the level is high. It’s challenging to meet these requirements without help.
- Trusting the services of a digital marketing agency is a move you won’t regret, as a comprehensive advertising approach by specialists will bring you closer to your goals more quickly and efficiently.
Trusting the services of a digital marketing agency is a move you won’t regret, as a comprehensive advertising approach by specialists will bring you closer to your goals more quickly and efficiently.
Do you also own a business and are considering investing in digital marketing? It’s certain that it’s worth it and then some. Contact us for more information. We’ll be happy to help
