The ultimate purpose of packaging is differentiation on the shelf
Proper product packaging design is an extension of the marketing strategy and a connecting link of communication between the brand and the consumer. From the choice of material, label design, and packaging design, the success and establishment of the brand in the market depend to a great extent.
Correct packaging is a fundamental element of differentiation and innovation and therefore a competitive advantage of the product.
→ The impact of packaging is catalytic!
The image conveyed by the packaging of a product plays a significant role in its selection compared to another competitive product, even if it is of lower quality. During the design of packaging, a necessary prerequisite for product distinction in the market is the study and evaluation of the competition. Highly important as a process is the recording and in-depth analysis of competitors.
Furthermore, the analysis and depiction of the consumer habits of the target audience and how they are shaped in competitive products can yield significant benefits. How so?
By identifying preferences and studying consumer needs, focusing on them. This way, packaging manages to integrate into the conscious decisions of each consumer and successfully meet their requirements
